Usually, though, organizations need to reach out to online personalities to coordinate livestreams, which can take a lot of work, she said.Ībout nine campaigns on Tiltify mention the game "Stray," the company’s CEO Michael Wasserman said. ![]() "We are seeing Tiltify and livestreaming as this whole new way for us to engage a whole different audience," said Carol Marchesano, the rescue's senior digital marketing director. The player channeled donations to the shelter, smashing her initial goal of $200. In a happy coincidence, the shelter had just set up a profile on the platform Tiltify, which allows nonprofits to receive donations from video streams, the week the game launched. North Shore Animal League America, which rescues tens of thousands of animals each year, said it hadn't seen any increase in traffic from the game but they did receive more than $800 thanks to a gamer. However, according to Steam monitor SteamDB, "Stray" has been the No. Jeff Legaspi, Annapurna Interactive's marketing director, said it made sense for the game's launch to do something "positively impactful and hopefully bring more awareness to adopting and not shopping for a new pet."Īnnapurna declined to disclose sales or download figures for the game, which is available on PlayStation and the Steam platform. The game also captivates cats, videos on social media show. Visitors who made reservations could buy "Stray" themed merchandise and play the game for 20 minutes while surrounded by cats. ”They got some really good PR out of it and we got a whole new donor base out of it."Īnnapurna also bought out Meow Parlour, the New York cat cafe and adoption agency, for a weekend, as well as donating $1,000. "It was really mutually beneficial," Gepson said. ![]() The company also donated $1,035 to the shelter. In a week, they raised $7,000, Gepson said, with the vast majority of the 550 donors being new to them, including people donating from Germany and Malta. The shelter got four copies of the game to give away and solicited donations for $5 to be entered into a raffle to win one.
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